Did you know that video has been around for decades, and marketing videos is nothing new to the world of business? The only significant change is that video marketing is now available to more than just large corporations.

With easy access to filming tools and different platforms to post content, people and businesses have been able to experiment with marketing video ideas in different ways. And the response to these video promotions has only increased the popularity of this marketing instrument.

Today, everyone from individual influencers to large corporations, have peppered the internet with clips promoting products, services, personalities, and more. However, if you want to ensure your content is a hit with your target audience, you need to incorporate a mix of video content into your marketing campaign. You can try a range of options from video customer testimonials to clippings of live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos, and so much more.

Video is a versatile and engaging content format that presents a real-life picture of what is going on. It’s also easy to share across multiple platforms. Similarly, consumers like it because it’s easy to digest, while also entertaining, and engaging. For marketers, it’s a primary choice as it promises a huge return on investment (ROI) through different channels.

Video is also very accessible to anyone with an internet connection, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

How to create video engagement?

Video is one of the most popular content forms in the world, and it won’t be losing its spark anytime soon. In an impersonal digital world, people crave connection and personality. They want to see and hear others in a real-life context as they associate this with meaningful content, and video offers these benefits.

But, when creating a video, you must remember to offer a real glimpse of what you and your business or clients are doing to captivate your audience. The key here is to think beyond profit and product. You need to show people something about your philosophy, or share information on an exciting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.

How much does marketing videos cost?

The cost of outsourcing video production can vary greatly depending on the agency you choose and the size of your project. For example, a full-service rate video production company in Toronto can run anywhere between $1,500 to $300,000. That’s an enormous margin that can be a little difficult to wrap your head around. On average, semi-professional and professional video productions cost between $1,500 to $20,000. Don’t worry, you won’t be hitting that $300,000 marker unless you’re looking for a video that’s up to Hollywood’s standards.

If you’re looking for alternatives, you have the option of DIY videos. But, if you want your audience to remember your brand and share your content, your video should depict high-quality and be undisrupted. On mobile devices, video content is shared more than text postings and links. It outperforms images as well. This is because people are ten times more likely to engage, embed, share, and comment on video versus blog posts and updates. After all, the goal of this content is for it to be seen and to get a reaction.

If you’re looking for a reputable video production company in Toronto, Ontario, to help you with your marketing videos, reach out to Xpression Video Productions you can schedule a consultation with us by calling us at (416) 320-9001 or by emailing us at info@xpressionvideo.com.

Besides wedding films, we also excel in corporate and business video content. We have over two decades of experience in the Toronto video production industry, and can easily adapt to a variety of trendy editing styles. Our films help you capture attention through the power of emotion. That way, you can build relationships that last with your clients.

To learn more about our services, please visit our website or get in touch with us by clicking here.

Here is a sample of a product launch video that was used to generate leads with the company on social media