A corporate event at a convention centre.

Throwing a successful corporate event is a tough job. Businesses do everything they can to make sure each aspect is carried out smoothly, from booking the venue to hiring the right caterer and sending out invitations. Many business leaders will also request a corporate event photographer, but they fail to budget for the one thing that will draw more people to their company even after the event is over. What we’re referring to is corporate event videos. To help you understand how corporate event videography can take your business to the next level, the experts at Xpression Video Productions have explained it in this blog!

3 reasons to invest in corporate event videography

The attendance-booster

If you want to increase event attendance, a video production team can help! They’ll capture the best moments of your event and share them online, helping to drum up excitement and promote your upcoming gathering.

The attention-grabber

Corporate events can be loud, overwhelming, and crowded. Make sure that your attendees stay engaged with your presentation by using a video production team to create an eye-catching backdrop or multimedia display.

The legacy-keeper

Once your event is over, its memories start to fade. That’s where a corporate event video comes in handy! With professional videography, you can ensure that the most important aspects of your gathering will be captured and preserved.

Consider a pre-event video promo

If you’re trying to generate interest in your event and drive ticket sales, this video is a must. By producing a video in advance of your event, you can use it as a promotional tool. This is your teaser video. This video will help you demonstrate to people the value they’ll receive for showing up.

Are you going to have a keynote speaker? Doing an interview with them ahead of time is a great way to collect video content for that teaser that can be used to entice your viewers. Having the speaker talk about some of the topics they will be touching on at the event is an idea to consider. If you have no speaker, it’s not a problem! Getting some video of the event organizer talking about what will be happening is an alternate option.

Either way, the point is to give people a reason to attend the event. Using video to show and tell them what makes your event great is a terrific way to grab their attention and motivate them to show up.

Event Video Presentations: No more boring events, let's entertain people!

Video can be a great way to draw people into an event space like a trade show display. It’s even better at re-engaging a captive audience once you have them there. Imagine this, you’re attending an event, and things hit a lull. Then someone fires up a video, and all of a sudden, people perk up. Attendees who were once slouching in their seats are now sitting up. Double the points if the video takes advantage of what the video does best, tap emotion. Make the audience laugh, make them cry, make them think a little, and you will have re-energized the whole event.

We can’t emphasize enough the importance and added proposition of video presentations during events. Every event is unique and requires a specific style of video and call to action. It’s obviously dependent on what your event is all about. We’ve done a bunch of videos for DSV Canada. They host several events every year and use videos to feature their amazing accomplishments.

Click below to view a sample of a corporate event video we created for DSV Canada, highlighting the company’s emergence with Panalpina Air and Sea at their annual Christmas gala.

After creating a video for your event, make sure the timing of when to play the video is perfect. Show it when you’re trying to re-engage the audience. If there’s a point in the program when you want them to pay special attention, that’s the time to show your video. If your event is ongoing for more than one day, producing videos each day to promote programs that will take place is an exceptional way to alert your guests and viewers. This is especially effective for businesses taking part in trade shows. Highlight key aspects that happened that day, then promote what’s taking place the next day. Making the most of this idea is sure to garner interest and get people to your trade show space.

Creating a Highlight Video of the Event

The post-event video is something every event can benefit from. The reason this video is so important is that it allows your event to live on long after it has concluded. Think about it. You spend an incredible amount of time, effort, and money on a one-time event. It goes great, but when it’s over quickly, everyone forgets about it.

That’s not the case if you shoot raw video and interviews during the event and then produce a post-event video. In other words, a (highlight video of the event). It’s the best way to wrap up because you can highlight all the great things that happened and remind people of the key takeaways. It’s a way to leave people on a high note. You can share the video through an email campaign or pump it out via social media so people who attended can share it with their friends and colleagues. The post-event video also benefits those people you invited but couldn’t make it. Finally, if this event is hosted annually, your post-event video can be used as promotional content for next year’s event.

Whether you’re an event sponsor or a vendor, this is an opportunity for you to share your message. This awesome content can also be shared with newsletter subscribers and existing customers or prospects to show them how you participated in a major industry event.

Video adds credibility and builds trust with customers

Adding the cost of a video is pretty small in comparison to the overall cost of being a part of the event. And just like event organizers, they’re spending all this money to be a part of the event. Having a post-event video allows that event to live on after it’s over. It also helps build personal and company branding.

Produce videos for sponsorships

When creating event videos, you first need to get in the right mindset. Stop thinking of the video(s) as an additional expense. They are a necessity. Once you make up your mind to do it, the video simply becomes one of the line items you need to buy with your existing budget. Easier said than done, right? Quality video is said to cost $10,000 or more! While many believe this, it isn’t true. You can get an awesome video for half that rate, or even for free!

Start approaching other businesses to sponsor your video(s). That’s right! Create sponsored content. Companies already sponsoring your events are always looking for opportunities to get in front of your attendees. Video is one way to reach a large number of them. Figure out which videos you want to produce, then go looking for sponsor dollars to pay for them.

If you’re interested in learning more about our corporate event video productions, or you want to hire us for your next event, reach out to our experts at Xpression Video Productions today! You can call us directly for your free consultation at 416-320-9001. We are a video production studio in Toronto, ON, and our talented and experienced team of inspired filmmakers truly embraces the uniqueness of story-telling that comes with every project. With over twenty-five years in the industry, we continue to adapt to trendy editing styles that matter and leave an everlasting impression behind. Our video shooting and editing concepts are a reflection of our belief in a more cinematic and documentary approach. We began our journey capturing weddings and continue to adapt to the new trends that appeal to couples today. However, we go beyond wedding videography. Our love for innovations and eagerness for new adventures urged us to explore other avenues and challenges in the corporate video and marketing world.