A Company Cultural Video is an excellent way to promote your company and bring unity among its employees. A Company Cultural Video can be used for many purposes, but one of the most popular uses is to help new hires get familiar with the company culture. These videos are typically short (less than 3 minutes) and show off what makes your company different from others in the industry. Company cultural videos are a cost-effective marketing tool that helps you stand out from competitors while also providing current employees with more of a sense of pride about their workplace.

What is a cultural video and what should it include?

Corporate videos come in many shapes and forms. The list of useful company videos is endless. There are so many beneficial factors when it comes to producing company corporate videos. One particular type of video is a cultural video. Many companies tend to miss the boat with these types of videos. And they fail to recognize the importance it brings to its reputation and most importantly, its employees morale. Hiring a Toronto corporate videographer to produce videos for a company's marketing and promotional need is vital to a healthy business. Company cultural videos are those that promote the values of an organization, whether it be with employees or customers. In other words, a company corporate video should be used in a way that is beneficial to the company and also for its employees.

Culture videos can range from many perspectives such as: customer testimonials, company history or mission, to in-house interviews with employees. Among the most popular culture videos we at Xpression Video Productions have encountered over the years is the traditional year end company party videos. Another alternative we have had the privilege to produce are unique year end blooper reels that showcase the fun and lighter side of the company.

An example of a company cultural video we produced for a Toronto real estate company known as Carbon Real Estate Group, demonstrates the company's values, goals and objectives. The main goal of their videos is to create unity within its employees so that each person feels they are playing an integral part in the success of the company as a whole. And another contributing factor to their cultural videos is to bring an intertwined connection between agent and potential customer. In the following video, we show an example of a blooper reel in which we were given the liberty of putting together, while piecing all the annual video contents such as outtakes and bloopers from their video listings.

Why create a video to promote unity among employees?

Workplace environment is everything for an employee and its success depends greatly on the leadership of a company which can be achieved by having strong values and principles amongst all levels of management. Company culture is not only important for the success of a company, but it also makes work more fun and enjoyable. Company unity can be achieved by promoting team building activities such as monthly lunches or unique office celebrations to bring employees together from different departments.

In today's world where technology allows us to communicate instantly through email, chat messages and video conferencing; Company unity has never been this important with studies showing that employee turnover rates will continue to rise in major companies all over North America due largely to lack of Company Culture. An astonishing result in lack of company cultural videos is a surprise to most expert marketing gurus. Marketing experts say company culture is defined as the shared values and beliefs that affect employees' behavior. Company videos are an easy way to broadcast company cultural messages, promote team building activities for different departments within a business organization, and lets not forget it promotes happier work environments where employees can be and feel more productive by sharing their ideas which will lead to better results in terms of sales etc...

From a business point of view, not only does a video promoting company unity help generate awareness, but it also promotes peace and a positive mental state. From a psychological perspective, not only does a film encouraging internal cohesion produce awareness, but it also fosters calm and an optimal mental state at work. Sounds like an integral remedy right? Don't even think twice about it. Invest in it!

How to get your employees involved in the process of creating the video?

Perhaps the most difficult task is to get employees engaged in participating in creating a company cultural video. It's essential for company owners or directors to encourage employees to send in their ideas, stories and other relevant material. Company owners or creative directors can also ask each employee to write down an interesting story that occurred within the company during his or her tenure. This in return could result into the selection of the best story to be used in the creation of a cultural video produced by a professional Toronto corporate videographer. People crave knowing more about themselves than others do. This is why asking your employees what they think makes them feel better about themselves while assuring you will receive quality information with which to create a solid company cultural film project!

Since culture videos can be used for many purposes it also means there isn't just one type which will work best for your business either. Company videos should have diversity since every organization has different needs and expectations from its workforce. In addition, you want everyone to feel included when watching these videos because without that sense of community no employee would truly believe what is being said on camera or even take pride in their involvement with their role at the company.

Company culture videos can truly bring about a plethora of benefits to any organization simply by promoting itself and its employees in such an entertaining manner. To learn more about our corporate videography services, please click here.

Examples of companies that have successfully used this strategy, such as Nike and IBM

Have you taken a look at how other companies have manifested this video goal in mind? Take Nike and IBM for example. These two companies successfully use this strategy to promote themselves and their employees in an entertaining manner. They will constantly invest millions each year just to keep up with the competition. Now, these companies are doing pretty well for themselves! This is why I believe that every organization should have not only cultural videos but other corporate videos as well.

For example, Nike has incorporated encouragement messages from athletes like Michael Jordon into their company's videos . Another great example is IBM who have used well-known actors in all sorts of roles that are related to whatever they're advertising at the time in order to maximize viewership. While these examples come across as extremely successful, there are also many other ways you can go about making your own video for promotional. Attain Toronto corporate videographers for professional advice and production ideas.

Resources for creating your own cultural video

So you must be thinking how and where abouts do I begin and come up with resources for creating a cultural video? Well, there are a lot of ways to do so. Let's take a look at some examples:

The first idea is going off what you already have. This can be an incredible place to start and come up with ideas because your company will probably have plenty of interesting stories from the past that could even go into detail about how they were formed in the very beginning! Another clever idea and a simple resource is collecting old pictures, videos and other digital media content from employees and customers that can help build a story of how your company has been growing over the years.

Consider brainstorming as a team about what should be included in those videos as well as coming up with questions that will help provide the necessary information to create it. This could be fun because everyone gets their own unique perspective, and most importantly get involved! Lastly, hiring an outside source or a Toronto corporate videographer, such as Xpression Video Productions who specializes in company cultural videos and other corporate videos would work to your benefit too. Seeking advice from an outside video production professional can prove to be refreshing and rewarding. You are not limited when it comes to resources. It just comes down to willingness to try and incorporate the things you need. Company cultural videos provide a sense of excitement and inclusion, which can be vital for new employees to feel integrated into their team.

The end result

Creating a video for your company’s culture is an excellent way to promote unity among employees and ensure that they are all on the same page. These videos should be fun, creative, and well-thought out so it can go beyond just being about what you do at work everyday. It also provides staff with an opportunity to contribute their ideas in order to be more invested in the outcome of this project. With these tips in mind, we hope you will feel confident when creating your own cultural video. If you need help with your next video or have any questions whatsoever, please reach out anytime! For a company cultural video or any other corporate video, please do reach out to us and visit our website for more details.