Lakehouse Moments: The Creation of an Ontario Cottage Rental Branding Video
Gone are the days when listing your cottage rental home on online travel sites alone sufficed. Today, your rental needs a visual edge to stand out from the crowd. Enter branding videos – a visual representation of what makes your vacation rental home unique and memorable. Not only do they showcase the best of your rental property, but they also evoke the experience and emotions that come with staying there. In this blog post, we’ll walk you through the steps we took in creating a brand video for one of our clients, Lakehouse Moments – a luxurious vacation home rental situated in the heart of Georgian Bluffs, Ontario. Read on to discover the creative process behind capturing Lakehouse Moments and how to make a branding video for your vacation rental home.
Step One: Concept and Pre-Production
The first and often most crucial step in creating a branding video is establishing its concept. We spent significant time understanding the client’s objectives, target audience, and unique selling propositions. Lakehouse Moments is an idyllic cottage rental home that boasts stunning views, cozy interiors, and various outdoor activities. We decided to highlight these aspects by creating a video that showcased the breathtaking view, the inviting interiors, and the various water activities.
In the case of Lakehouse Moments, scripting for the branding video played a significant role. Our team crafted compelling dialogue that captured the essence of this stunning Ontario vacation home while accentuating the intricate details of the cottage rental. However, achieving the final script was a process of evolution.
Once the concept was finalized, we moved to pre-production, which involved storyboarding, shot-listing, and scouting locations. Always remember, that planning is key to a successful branding video project.
We went through several iterations of the script, refining it after each client feedback session. Our clients had a vision for their brand, and it was our responsibility to ensure that our script aligned perfectly with it. Each revision brought us closer to a script that not only encapsulated the unique selling propositions of Lakehouse Moments but also resonated with their target audience, creating a desire for this one-of-a-kind Ontario cottage rental experience.
By valuing our client's feedback and remaining flexible in our approach, we were able to create a script that was a true reflection of Lakehouse Moments - a luxury vacation home situated in the beautiful Georgian Bluffs.
Storytelling is the lifeblood of effective branding videos. It's not just about displaying the rental home; it's about weaving a narrative that potential renters can identify with. For Lakehouse Moments, the story was about creating unforgettable experiences in this luxury Ontario vacation home.
The narrative structure follows a journey – from waking up in the luxurious bedrooms and preparing meals in the state-of-the-art kitchen to enjoying the breathtaking sunset views from the patio. It's about immersing the viewer in the experience of staying at Lakehouse Moments, emphasizing not just the physical aspects, but the feelings and memories that staying in this beautiful vacation home can create.
The power of storytelling lies in its ability to create an emotional connection between the viewer and the brand. When viewers see the branding video, they should not just see a property; they should envisage themselves living out their holiday in that space, making their own 'Lakehouse Moments'. That's the true essence of storytelling in branding videos. By artfully crafting a story around the Lakehouse Moments vacation home, we aim to transform viewers into future guests of this stunning Ontario cottage rental.
Step Two: Execution Day
On the day of execution, we arrived early at the Lakehouse property to immortalize the breathtaking beauty of landscapes, which was to be the opening sequence of the video. Most of the shots were outdoor and, therefore, dependent on natural light. As a result, we had limited time to capture all the required shots. We used a combination of cinematic and static shots, drones, and time-lapses to capture the property's unique features. We also captured guests as they engaged in activities like kayaking, and hiking.
After completing the outdoor filming, we transitioned inside the home to capture its exquisite interior and ambiance. The property features 8 bedrooms two entertainment areas, and a yoga studio. Our goal was to showcase the cozy and inviting atmosphere by capturing meticulously composed shots that accentuated the warm interior decor, luxurious furnishings, and enchanting lighting.
The challenge while shooting the interiors of Lakehouse Moments was to ensure that it appeared as cozy and inviting in film as it did in real life. We used subtle techniques such as low-key lighting, wide shots, and camera angles to bring out these nuances. We also incorporated close-ups of the beautiful decor to bring a sense of warmth and invitation to the viewers, making them feel like they were right at home.
At the request of Darlene, we strived to capture one of the key attractions: a massive inflatable outdoor movie screen strategically positioned near the bonfire pit. This element played a vital role in drawing a younger audience to the rental property, making it highly significant. Additionally, Darlene emphasized another significant aspect: the recently transformed warehouse adjacent to the property. This impressive renovation has completely revitalized the space, imbuing it with a sophisticated ambiance reminiscent of a high-end convention venue. The remarkable transformation has rendered it an ideal choice for hosting corporate events and elegant wedding celebrations alike.
We spent approximately 5 hours filming, right around sunset, at this stunning home. Our overall experience was incredibly positive as we explored the property. The breathtaking views and warm atmosphere left a lasting impression, making it a truly unique and remarkable experience. With this in mind, we are confident that our video will successfully capture the beauty and grandeur of Lakehouse Moments.
Step Three: Post-Production
During the post-production phase, our team meticulously sifted through hours of footage to curate the best shots that truly captured the essence of Lakehouse Moments. These carefully selected clips were artfully woven together, employing seamless transitions and meticulous color grading to ensure a cohesive visual experience. To further elevate the viewer's emotions, we thoughtfully incorporated a captivating soundtrack while also incorporating original sound effects that enhance the storytelling aspect of the video, all while staying true to the authentic soundscape. Additionally, we added text graphics to showcase the rental's amenities and highlight its distinctiveness. Our goal was to create a visually stunning and immersive video that leaves a lasting impression.
After masterfully crafting the video, we shared it with our client for her review. After a few rounds of feedback, we made some adjustments, and eventually, it was approved. The final result left Lakehouse Moments' owner, Darlene, thoroughly impressed. The feedback from her peers has been nothing short of incredible.
Step Four: Sharing the Video
Now that the branding video for Lakehouse Moments was complete, it was time to share and distribute it. We uploaded the video to the vacation rental's website, and social media platforms, and listed it on travel websites. We also suggested that they play the video on a loop during open house events to give potential guests an immersive experience of the property. Our client was delighted with the final product, which effectively captured the essence of their vacation rental home.
Boost Your Vacation Rental Bookings with a Stunning Branding Video
We hope this guide has provided insight into how to create a branding video for your vacation rental home. The experience of producing this branding video for Lakehouse Moments was a delightful one, and we are positive that the stunning visuals will leave future guests in awe. With an eye-catching branding video, you can create an emotional connection with your potential guests and transform them into lifelong customers. Remember that the key to making a successful branding video is careful planning, an excellent execution team, and attention to detail in post-production. Don't be afraid to highlight the unique features of your vacation rental property and evoke the emotions and experiences that come with staying there. Proper distribution through your website and social media platforms can further boost your rental property's visibility and lead to increased bookings. Contact us to create a memorable and stunning branding video for your vacation rental home.
