Capturing the Creative Process: Crafting a Music Video for Jessica Vidal
It takes a lot of work to make a music video. It's not just about filming the performance and then calling it a day. There's a lot of planning, logistics, and coordination that goes into making a music video happen. And when it all comes together, it's really something special. Jessica Vidal's latest song "Somos Um Do Outro" is no exception. The making of this music video was a true team effort, involving many different people with many different talents. The creative minds of Danny Avelar, the video producer and director, and Arsen Urmuzov, the cinematographer and editor at Xpression Video Productions joined forces to manufacture a mesmerizing masterpiece - an aesthetically captivating music video that conveys all the emotion of its song.
How they made the music video
From the initial concepting to the final edit, there was so much creativity and artistry involved in making this video come to life. We're excited to share with you the behind-the-scenes story of how this incredible music video was made!
Jessica Vidal's romantic single "Somos Um Do Outro" poignantly captures the spirit of relationship goals, with its beautiful lyrics capturing the essence of two lovers meant to be together. As music aficionados prepare to be captivated by this Portuguese musical masterpiece, the accompanying visuals and cinematic experience further enriches it. The distinctive video was filmed on a crisp autumn day in Toronto - adding an additional layer of nostalgia and charm. Produced with creative and artistic vision, the music video features professional production values and youthful energy that will inspire fans of all ages.
How they created a beautiful music video in Toronto
Shot in Jessica's hometown of Toronto, Canada on a dreary day, the music video encapsulates the song's emotion through picturesque visuals and an uplifting sing-along throughout bustling streets and parks. The production team chose to work with an urban backdrop simply because they wanted to showcase the city and its people as it is in everyday life - messy, but still sublimely beautiful. The plan was to combine everyday city life with the underlying message of their song. To form an emotional bond with the audience, they highlighted dating a soulmate in a true manner and demonstrated how we can widen our perspectives. The cityscape as a backdrop truly portrays how we can move away from mundane lifestyles. Their purpose was not only to carry people out of their daily routine but also illustrate something extraordinary.
The video is composed of scenes of Jessica walking, singing and dancing in the streets of Toronto, with occasional stops to admire the views. The camera captures many beautiful locations around the city: a park overlooking downtown, a bridge over a railway track, a busy and colourful laneway. Jessica's dancing is a sight to behold as she dances skillfully and gracefully through the chilly, misty cityscape. Her ethereal moves mesmerize viewers with its dynamic energy, creating an entrancing atmosphere. As Jessica swirls along beneath her umbrella in perfect harmony, it becomes impossible not to be captivated by her artistry! Taking our financial constraints into account, we kept the focus on Jessica Vidal and her extraordinary performance while keeping production elements to a bare minimum.
The creative duo behind the hit music video
Music lovers around the world were in for a treat when Jessica Vidal released her latest song, 'Somos Um Do Outro'. This music video had life to it. All thanks to Danny and Arsen's creative direction. Together they crafted an artistic and energized storyboard that gave justice to this hit-single. With Danny's experienced visions and Arsen's undeniable skill, viewers will be inspired by the incredible imagery translated on this masterpiece. "After listening to the song, I was inspired to create a visual story that embodied the energy of this powerful track," says Danny. "With years of experience in wedding videography, I had a narrative and vision in my head from the very beginning. So then, I immediately contacted Arsen - an old friend - to share this concept with him and he was more than happy to join me on this journey. With Arsen’s help, I was able to bring my vision to life and create a piece of work that we both could be proud of." Danny smiled as he continued his story. "It was so fulfilling to create something that could capture the strength and emotion of this song, and it also helped me realize how powerful music can be when paired with just simple imagery." Danny's enthusiasm for music and art was apparent as he shared his story. His ambition to craft breathtaking pieces of work, paired with the fact that he is a musician himself, is what propelled him towards success.
The social media strategy that made it happen
Since the song's debut on Youtube, it has skyrocketed in popularity with each passing day! The success of the video was a result of the multi-faceted social media outreach strategy executed by the production team. Not only did they make it available for streaming on Youtube but also for local Portuguese television programs, as well as other social media networks – ultimately allowing them to reach a wider audience. As a result, Jessica Vidal's work is being shared and enjoyed all around the world.
A fun project for all involved
Aside from the production itself, this music video adventure was a joy to be apart of and witness. The enjoyment that was had behind the scenes of this production made it all worth it. From the quirky jokes to the long hours of filming, everyone involved had a great time and poured their hearts into the project. Through the collaborative effort of Jessica Vidal, Danny Avelar as director, and Arsen Urmuzov as cinematographer and video editor, an incredible work of art has come to life - which is already spreading like wildfire. It is truly inspiring what can come from working together with attentiveness, skill and dedication. Everyone involved in the making of this video should feel proud! With such a great message of two lovers meant to be comes a visual masterpiece that is both calming and entertaining. If you’re looking for something engaging and uplifting, look no further.
Written by author Olivia Wagner
Click below and watch “Somos Um Do Outro" now. You won't regret it - this video will bring out your inner artist!
