The video I created for In The Moment was a huge success. There were many factors that influenced the success of this video, but three in particular stood out to me the most. First, I wanted to create something that would be memorable and interesting. Second, I wanted to make sure that it had an emotional connection with the viewer and a potential customer; something they could relate with and feel connected to. Finally, I knew from experience that visuals are key when creating content like this- so my goal was to come up with a visually engaging video!
Read MoreThe process of creating a branding video for Property Identity was not an easy one. It was challenging to come up with the best way to portray the company's vision and values in just two minutes. As a creative director at Xpression Video Productions, I knew that it wouldn't be possible without collaborating closely with my client, Christine Yu, so we discussed various ideas back and forth until we agreed upon what would work best for them. I also had to come up with an original concept which is something that most people don't do on their own, but fortunately I'm pretty good at coming up with new ideas!
Read MoreVideos are a significant part of everyday life in the twenty-first century. Think about it. Videos entertain us, inform us, warn us, and help us understand way better than, say, a brochure or other forms of instruction and information delivery.
Read MoreDid you know that video has been around for decades, and video marketing is nothing new to the world of business? The only significant change is that video marketing is now available to more than just large corporations.
Read MoreWith an increasing number of consumers looking to get to know the businesses offering them goods and services, the more urgent it has become to create company biography videos. Video bios or biographies are engaging means of connecting people to your brand. By seeing the emotions and expressions of your team members and customers, viewers feel a sense of familiarity and trust in your organization. With that emotional investment, you can get more people, both internally and externally, to support your organization and help it grow.
Read MoreIs your house taking too long to sell? Are you looking for ways to make your listed property more attractive to buyers? If you are, we have just the solution for you! Xpression Video Productions now specializes in the production of promotional content for real estate. Our creative and dynamic videos will showcase your property in the best effective way possible and may even sell it quicker!
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