Creating a Branding Video for A Vacation Home Rental

The video I created for In The Moment was a huge success. There were many factors that influenced the success of this video, but three in particular stood out to me the most. First, I wanted to create something that would be memorable and interesting. Second, I wanted to make sure that it had an emotional connection with the viewer and a potential customer; something they could relate with and feel connected to. Finally, I knew from experience that visuals are key when creating content like this- so my goal was to come up with a visually engaging video!

Corporate VideosDANNY AVELARNovember 20, 2021Branding, Vacation Home, Crystal Beach, Promotional, Corporate Video Ideas

A Branding Video for Property Identity: The Creation Process

The process of creating a branding video for Property Identity was not an easy one. It was challenging to come up with the best way to portray the company's vision and values in just two minutes. As a creative director at Xpression Video Productions, I knew that it wouldn't be possible without collaborating closely with my client, Christine Yu, so we discussed various ideas back and forth until we agreed upon what would work best for them. I also had to come up with an original concept which is something that most people don't do on their own, but fortunately I'm pretty good at coming up with new ideas!

Corporate VideosDANNY AVELAROctober 19, 2021Branding, Corporate Video Ideas, Marketing, Crystal Beach, Promotional

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