How to Use Real Estate Video Marketing to Generate Leads
In a world where technology rules, it's no surprise that video has become one of the most popular forms of content on the internet. Real estate agents are quickly learning that they need to hop on the bandwagon if they want to stay ahead of their competition. As such, more and more real estate agents are using real estate video marketing to generate leads, stand out from their competitors, and showcase their services and properties in a visually striking manner. If you are wondering how you can master the art of the real estate video without getting lost in the process, read through the guide below on the best video ideas for you and your real estate business.
Why use video in real estate marketing?
Real estate video marketing can assist you to distinguish from other realtors, developing connections with potential home sellers and purchasers, and selling more homes. Real estate videos are also an excellent method to highlight your property's most appealing features and provide prospective buyers a detailed tour without them having to set foot on the premises.
Did you know that consumers are significantly more likely to engage with videos by liking, commenting on, or sharing them on social media? The circulation of marketing videos has grown increasingly popular since the advent of Facebook, Instagram, and Linkedin. Believe me, when I say this, real estate video marketing is not a trend that will be going anywhere any time soon. In fact, it's only becoming more and more popular as each year goes by. So, if you're on the fence about whether or not to integrate videos into your company's marketing, think again. You may be missing out on an untapped audience this way.
The benefits of using video marketing for your real estate business
So, you've discovered that real estate video marketing is critical to your overall marketing plan, but how can it benefit your real estate firm? At a time when demand for real estate is increasing and the business is becoming more competitive, well-made real estate videos have produced stunning ROI outcomes:
Generate leads: The facts speak for themselves; consumers are more interested in a brand's videos than any other medium, including text or photographs. If you advertise your videos on the best social media platforms, such as YouTube and Facebook, you'll get a lot of potential clients.
Book more appointments: Customers typically select the first real estate agent they talk with, according to statistics. According to a study, an agency that has a strong online video presence is more likely to suggest you than one without.
Customer relationship: Millennials are the most frequent age group of homebuyers who use the internet to look for properties, expect communication, honesty, transparency, and value from a business. As a realtor. you're establishing a personal connection that will encourage interested individuals to trust you and your brand.
Attract more buyers and sellers: You may develop a variety of films that showcase the properties available, as well as the surrounding area and neighborhood, in a more immersive way than simply a photo can with real estate video marketing.
Simplify consumer decision-making process: Finally, with videos, you may provide longer and more detailed explanations about properties while also easily answering (or posing) questions without your consumers having to read through lengthy walls of text.
Consider these video ideas for your next real estate marketing campaign
Property Tour Videos
Real estate property tour videos are one of the most popular forms of video marketing. You may create a tour for anything in the real estate sector. For example, you may create a video highlighting a home, park, agency, or nearby cafe. When it comes to towns and cities, you have the option of focusing on popular or notable locations like local schools, natural areas, or renowned sight-seeing attractions.
Agent Profile Videos
If you want to concentrate on telling the story of who you are as a real estate agent and market to millennials, there are an infinite number of options for creativity. “About me,” “A day in the life,” “Client testimonials,” and “Ask me anything” are some popular real estate video ideas. These videos are also perfect for most website landing pages. We always propose these as the first video project for you.
Educational Videos
Educational videos allow you to use your skills in new ways. These sorts of videos are useful for individuals who are new to the home-buying process, especially those unfamiliar with real estate transactions. Making videos on things like how to negotiate a contract, what to search for in a new house, and how to deal with typical issues when buying a property have been reported by many realtors as positive outcomes.
Some realtors focus on house sellers rather than simply home buyers. If you take a look at this, you'll discover that while educational films on house buying are still beneficial, they should also go over all of the typical procedures one must follow to put their property up for sale. Home sellers may realize they'd want personalized assistance from an agent like yourself after going over things like nailing down the best time to sell, deciding on a selling price, and how to stage a home for sale. This is your chance to promote your offerings.
Fun Conceptual Videos
Not all real estate films, of course, have to be completely earnest. Many realtors utilize their real estate video marketing in a humorous method by making parody films with music, dancing, using kids or animals, or focusing on qualities that make an area unique or odd, such as notoriously haunted locations or town folklore.
Cold Outreach Videos
Enhance trust with video introductions. It's strange, so it will undoubtedly pique someone's interest, and it allows you to establish rapport. According to home sellers, most sellers spend less than three hours doing their own research before hiring the first agent they meet. Make yourself that fresh face in their inbox.
Social Media Videos
Posting videos for real estate on social media to catch prospects who are in the early phases of their search, or to advertise a property, is a good approach to cast a wide net. Despite the fuss about how organic social media reach is declining, video plays a big role in most social algorithms. Instagram videos attract 38 percent more interaction than non-video items. For Facebook videos, the difference is 135 percent.
For real estate, there are a plethora of creative and engaging options for social media videos. Take these ideas for example:
Videos with properties recently sold are popular
Videos showcasing houses for sale
Videos with short testimonials
Day-in-the-life of an agent video
Short videos to demonstrate an agent's personality or skillset
Videos that offer tips and forecast the real estate market
Customer Testimonial Videos
Allow your happy clients to speak for you by filming brief customer testimonial videos. Make it a habit to ask purchasers to give short interviews at specific stages in their purchase journey, such as after acceptance, on sale, and six months later. Videos like these don't need to be high-production quality. You can do a lot with a mobile phone and a lavalier microphone. Keep all of these videos in one folder and then combine them into a series of testimonies on subjects such as purchasing or selling when you have more time for marketing.
Here are some useful questions to ask your potential client:
What are your feelings right now?
How did you feel a month ago?
What do you think of our working relationship?
What would you suggest to someone who is considering this procedure?
What kind of support have you received from your real estate agent throughout this transaction?
What do you believe was the toughest part of the procedure?
Would you suggest a friend to me? What makes you think so?
Warm Followup Videos
Cold email follow-ups are chilly. Video follow-ups are feverish. And, despite the fact that videos don't take long to shoot, people tend to believe that they're more difficult to create, so they appear to be of greater worth. "Wow, they bothered to film a video," people will assume that. A video follow-up can solidify the connection between an agent and client while emphasizing the property's advantages, and they may return to view it again.
Neighborhood Video Tours
A neighborhood video is a fantastic approach to demonstrate the various facilities and activities available in the region. This entails shooting videos of local eateries, businesses, coffee shops, parks, and public transportation. Potential buyers will appreciate your efforts in adding valuable information to the video. Providing your customers with detailed information is a great way to engage interest and increase your chances of getting referrals.
Live Videos and Ask Me Anythings (AMAs)
Hold a live video session on social media for potential buyers or sellers. Viewers will be able to pose questions about your expertise on sites like Facebook, YouTube, Instagram, and Twitter (all have a live function), which you can answer. Live videos provide instant information to people seeking instant results. This can work in your favor as a real estate agent and separate you from the competition. AMAs (Ask Me Anythings) are also popular on social media sites like Reddit. People in desperate desire for answers to their questions will flock to your AMA and, if you provide quality answers, this could lead to Real Estate referrals.
Here is a sample of a voice-over video tour listing for Kevin Alvarez of Royal LePage Signature Realty.
There are plenty of methods to market your videos
You may be asking how to promote real estate videos after you've created a few that are effective. Fortunately, there are a number of alternatives open to you:
Emails
The majority of real estate professionals focus on email marketing to develop new leads and maintain existing ones. In fact, emails with videos have a 300% higher click rate.
YouTube
According to Oberlo, "YouTube is the second most popular social media platform" with over 2 billion monthly active users. It's only ahead of Facebook in terms of popularity, with nearly 2 billion monthly active users. It's the best place to upload your video. You can make your video more compelling by including an email address and a call to action in the description box.
Facebook is a popular location to post longer pieces of text that people read after viewing an attention-grabbing video. Furthermore, Facebook is a simple system for individuals to connect with their friends and provide their impressions on your business. Tagging friends in need of your services in the comments of relevant videos, or even sending them a video directly, can be effective methods to draw you into the attention of interested future consumers. You may publish videos on Facebook Business Pages with links to your website. You may even use ad campaigns to increase your reach.
Because Twitter has a 280-character limit, you won't have much space to advertise your video. Despite this, many real estate professionals appreciate the platform because it is known for users discussing current events with businesses and other users and reacting to them. Promoting timely videos, such as housing market data or instructional videos, will be quite beneficial here.
Let's get started!
Video marketing is a powerful tool that should not be ignored if you want to increase your real estate business. It has the ability to engage and convert viewers in a way that other forms of content cannot, making it an essential part of any successful marketing strategy. In order to get the most out of video marketing, it’s important to consider what type of videos will resonate with your target audience and brainstorm creative ideas for producing high-quality content. Luckily, our team at Xpression Video Productions is here to help! We have extensive experience creating videos that achieve results for our clients, so contact us today for your next real estate marketing video idea.
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