Busted! Don’t Believe These Video Production Myths!
Video and film production companies work by producing video content for television, social media, corporate promotions, commercial, or other media-related fields. Video production normally involves multiple aspects of video making, such as scripting, location scouting, and logistics, which create attractive and catchy video content that reaches the desired audience.
However, as there is rampant misinformation on the subject all over the internet and most consumers are unaware of the exact steps to follow, they easily fall prey to baseless claims and miss the opportunity to utilize a genuinely effective method of media delivery.
To help you steer clear of these misconceptions, Xpression Video Productions has debunked three of the most widely believed myths about video production.
Myth 1: Written content and still visuals are the most effective way to make an impact
This is a widely circulated misconception that is both absurd and damaging. In reality, written content and still images do have their place in media but could never hold a candle to video content’s proven practical nature.
Studies have conclusively shown that video is the preferred method of media consumption for millions around the world. We now know that information delivered through videos is absorbed faster, remains longer, and is simple for the consumer to grasp quickly.
Additionally, with video, we can strengthen the influence of your email or your social media upload, capturing your viewer’s attention, and encouraging a response or interaction more consistently as opposed to the plain old text.
Myth 2: Producing video content is too complex and expensive
With all the technological advances in the world of professional video cameras, drones, along with video editing and mastering software, creating a video that captivates an audience has become effortless.
It now no longer necessitates expensive, high-end video equipment to record a video. Instead, all you need is a good camera on either your computer or smartphone paired with available editing software to enhance your videos and simplify the process of video creation.
If you are looking for a professionally made video, we communicate with you to understand your vision and efficiently plan your video. Our production, post-production, and delivery of your video product are similarly unmatched in terms of quality and attention to detail. We are also proud to say the equipment and technology we use are the best in the business. Yet, our video production services are reasonable in price and affordable to most.
Myth 3: Video content is not as engaging as word of mouth
Face-to-face contact and word of mouth do garner a response. However, how often do you have the opportunity to communicate with your audience in such a personal manner? Word of mouth is inferior because video content can evoke strong emotions through visual and auditory cues, which is tricky with words unless you are a professional actor.
To layout the facts, video content is superior in most ways as it’s more engaging, has the power to penetrate, and encourages your viewers to take action.
Analytics by Kissmetrics found that videos that include calls-to-action produce 380% more clicks than alternative CTA (call-to-action) options, like buttons or written text. Additionally, professional video presentations increase the company’s credibility and are highly influential and easily shareable amongst your target audience.
If you’re looking to steer clear of more myths like these about video production, reach out to Xpression Video Productions. We are a professional video production studio in Toronto that specializes in various events and commercial video projects. Our team comprises creative storytellers who excel in capturing the artistic look and feel of your event. Moreover, we produce videos that stand the test of time. Some of the videography services we offer include wedding videography, corporate and event videography, real estate videography, and video transfer services.
For a complete list of our services, please click here. If you have any questions about video production, we’d love to hear from you. Please contact us here.
