Live Streaming Services: The Benefits During the Covid-19 Pandemic
In today's live streaming environment, there are numerous methods to keep in touch with friends and family. Our contemporary world of technology has evolved rapidly, giving us the power of real-time video sharing at our fingertips. I suppose it was only a matter of time before the true advantages of video live streaming would be revealed in a crisis like Covid-19.
Covid-19 has placed a number of hurdles in our ability to interact with one another when we are alone or in isolation. We have no alternative but to use technology as a means of conducting our daily activities and living our lives. While live streaming has always been on the back burner, undergoing the struggles of communication for work purposes, as an example during a pandemic, couldn't be more relevant.
Today, live streaming has become a major contender to be reckoned with thanks to Covid-19. As a result, there are endless benefits of live streaming that can be used in order to connect with work colleagues, friends, and family while enduring Covid-19.
At Xpression Video Productions, we have taken notice of this new trend of technology and we felt the time was right to research and invest in live streaming as part of new video service for companies and families. This was partially due to numerous requests for live streaming services in Toronto. We also felt it was appropriate for us to disclose the advantages of utilizing our live stream solutions during this pandemic in this blog post.
The live streaming of important life events such as weddings, funerals, and religious ceremonies has become increasingly popular over the past few years. With services like ours, it's now easier than ever to share these special moments with friends and family who may be unable to attend in person. We have outlined a rundown of the advantages we believe our live streaming service will provide to businesses and families.
1. Increased communication and socialization opportunities
During the Covid-19 pandemic, it is important for both businesses and families to have as much contact with each other as possible. Live streaming provides a way for people to communicate and socialize in a safe and secure manner. For businesses, live streaming can be utilized for staff meetings, training sessions, or product demonstrations. For families, live streaming can be used for birthday parties, funerals, weddings, or just to keep in touch with loved ones who are unable to visit in person.
2. Live Streaming for Mental Health and Wellbeing
In addition to increased communication opportunities, live streaming can also help reduce the feeling of isolation or loneliness that many people are experiencing right now. From a psychological standpoint, live streaming can be very beneficial.
A survey conducted by WHO (World Health Organization) states that the pandemic is increasing demand for mental health services:
"Bereavement, isolation, loss of income, and fear are triggering mental health conditions or exacerbating existing ones. Many people may be facing increased levels of alcohol and drug use, insomnia, and anxiety. Meanwhile, COVID-19 itself can lead to neurological and mental complications, such as delirium, agitation, and stroke. People with pre-existing mental, neurological or substance use disorders are also more vulnerable to SARS-CoV-2 infection ̶ they may stand a higher risk of severe outcomes and even death."
Therefore, the need for live streaming is an essential service for people during this pandemic for many reasons:
Live streaming can help reduce the feeling of isolation
Live streaming can provide a sense of community and connectedness
Live streaming can offer support and comfort to those who are grieving
Live streaming can keep families together
Live streaming can allow access to health professionals from the safety of your own home
3. Easier access to information
In the case of live streaming, information can be accessed live or at a later time. Live streaming allows for real-time updates on current events with interviews from medical professionals working directly in the field, news reporters with live reporting from around the globe, official announcements from local authorities as well as alternative views by citizen journalists who may be closer to affected areas than mainstream media networks allow. This access to information opens the door to more in-depth reporting and instant information that may impact you in a way that live TV, radio, and print media cannot.
Technology that Gives You Peace of Mind
In the case of live streaming events such as funerals, allow for family members to tune in from any location with an internet connection at a time that is convenient for them via their desktop or mobile devices. This gives families the freedom not only to view the funeral live stream but also leave comments and ask questions as they are watching so others can see answers given by professionals in such difficult circumstances. As you can see, unlike any other form of media that requires more effort to research information, live streaming services provide instant information and reassurance for all those involved.
4. Helps people feel connected to the outside world
The live stream is also helpful for families and friends who live far away from Toronto or even Canada altogether. In the event of a funeral or wedding, live streaming events to overseas loved ones provide comfort and joy without having to travel at great expense. Connecting to others to the outside world is also a critical psychological benefit in uncertain times.
Live streaming to increase transparency and build trust with your company
It is also worth mentioning that live streaming services are not only for momentous occasions. Companies can use live streaming to increase transparency by providing live tours of their office or production floor, giving customers a behind-the-scenes look at how their product is made. Schools can use live streaming to broadcast lectures and sporting events so parents who cannot attend in person due to Covid-19 restrictions can still be part of the experience. The possibilities for companies to use live streams are endless! Having to connect to a larger audience abroad not only increases and generates more possible leads or awareness but can also help you bridge cultural gaps and gain new insights into different people's lives.
5. Boosts morale:
Live streaming brings so much to the table. It can be used to boost morale by live streaming company events and family gatherings. It gives you a feeling of encouragement and accomplishment. Many companies are now using live streaming services to connect live with their workers while they are on the road or live stream during company events. They do this to bring unity within their company. While families are using wedding live streaming or funeral live streaming to reach out to members who are unable to attend, research has it that doing so brings calmness and a sense of togetherness. Thus, an opportunity to strengthen and gain new relationships.
6. Make your viewers healthier with live streaming
Perhaps the most significant and most apparent advantage of utilizing live streaming is that it protects people's health. I'm talking about how it can help reduce the spread of germs. By avoiding large gatherings, we can help minimize the chances of getting sick. Live streaming eliminates the need for physical contact and therefore helps to keep everyone safe. This is especially true with companies live streaming their events.
This is a huge advantage for live streaming funerals as well. Allowing people to say goodbye and pay their respects without having to be in close contact with the deceased's family members can help minimize the spread of any potential germs or illnesses.
In addition, when viewers watch live streams from the comfort of their own homes, it helps reduce stress levels. Studies show that being able to see loved ones or friends during difficult times, brings a sense of closure and accomplishment.
Connect with your loved ones during a crisis
Overall, live streaming can provide a sense of community and support that is much needed during these uncertain times. If you are interested in learning more about our live streaming services, please do not hesitate to reach out to us. We would be happy to discuss the different options available to you. The live streaming services we offer are designed to help people connect with those who love and care about them. So that in the event of a widespread pandemic, such as Covid-19, it will be easy for you or your loved ones to stay connected using live video. However, this is not all live stream can do; there are many other ways our live streaming solutions can benefit you depending on what kind of business or personal needs you have.
Live video production is becoming more popular each day and we are proud of the fact that our Toronto live streaming service will be available for all businesses and families affected by Covid-19!
