The steep rise in video production last year was not unexpected. After all, as people isolated themselves in their homes and stayed clear of public places, where else would they focus their energy but on watching videos? That’s probably why TikTok dominated the internet last year, so much so that most social media channels have TikTok videos reposted on them. The fact that big-name brands are also using the platform is enough evidence of how influential video content has become in the past years. In 2022, businesses need to be up to the challenge of producing relevant videos. It will take center stage in every marketing strategy they come up with. As consumers look for more video content on the internet, companies should make sure that they are right there in the thick of the action.
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