The steep rise in video production last year was not unexpected. After all, as people isolated themselves in their homes and stayed clear of public places, where else would they focus their energy but on watching videos? That’s probably why TikTok dominated the internet last year, so much so that most social media channels have TikTok videos reposted on them. The fact that big-name brands are also using the platform is enough evidence of how influential video content has become in the past years. In 2022, businesses need to be up to the challenge of producing relevant videos. It will take center stage in every marketing strategy they come up with. As consumers look for more video content on the internet, companies should make sure that they are right there in the thick of the action.

However, market demand is not the only reason why businesses should produce more videos and keep up with the trend. Video is also one of the most important elements of search engine optimization (SEO). Videos are on top of Google’s search results page. They are right above there with featured snippets or in position zero. To give businesses a head start on what they should expect and do in the next year when it comes to video, the experts at Xpression Video Productions have written down explanations of what we believe will happen, why we think so, and how these trends will impact clients and the industry.

1. Live streaming

Amid the pandemic, the only way for many sellers and consumers to communicate was through the internet. This boosted the concept of live streaming. Businesses grew dependent on using live streaming to reach out to their market. And today, they can hold virtual events to introduce new products and announce promotions through live streaming. It’s an essential type of content because it allows for real-time connections. Consumers can ask sellers direct questions, and sellers have the opportunity to respond to these immediately.

Live streaming can be great for business because it allows viewers to engage with brands in multiple ways at the same time. What’s even better is that as live streaming takes place on social media, viewers have the ability to share live events with their friends. This helps brands build their audiences. Similarly, when questions are asked and answered during live sessions, people are actively learning more about the brand and the event, and they share that information with their friends.

Live streaming is the new wave of digital communication, content promotion, and content consumption. To get ahead of the curve, using this technology is vital. Live streaming can give companies the boost they need to grow and reach an even bigger audience. While other forms of broadcasting require large amounts of editing and mastering, video streaming is more focused on the raw experience. But, even a spontaneous live stream needs to have a basic level of quality to be effective. The next generation of broadcasters will need to master a set of skills that includes balancing authenticity with clear, crisp production. They will also need to work on their style of presentation. Video streaming tends to be less formal and more personable.

As broadcasting shifts away from formal and professional quality studios, there is a move toward consumer-focused apps and broadcasting platforms. This has made broadcasting more accessible to those who are new to the industry. On the other hand, new broadcasters will have to remain vigilant of the latest video streaming apps in the marketplace. For several decades, new broadcasting professionals have scrambled to compete for only a handful of jobs at major cable corporations. The truth is that cable companies are becoming less relevant as cord-cutters find other means of getting their news and sports updates. Cable companies certainly aren’t going to disappear overnight, and they will have a few coveted spots available in the future, but they won’t be the only employers out there.

Many of the new broadcasters hitting the streets are going to find themselves in a difficult position, managing an unwieldy transition between old technologies and new ones. As a young professional in this field, it’s still valuable to learn and understand conventional broadcasting wisdom, but they should also be forward-thinking and confident enough to navigate the new technology and trends.

As video streaming increases in popularity, broadcasters will find that content is being produced faster and coming from many new directions. As a result, the content needs to be more competitive, high-quality, and unique if they want it to get noticed. This will require more professional training, research, and practice to do well.

2. Remote video production

A business’ inability to shoot videos outdoors now doesn’t mean that it should stop making videos. With a bit of creativity, they produce videos with a fully remote team. This means that the team members will shoot videos in separate locations, and editing tools can stitch these videos together. All they need are their smartphones and digital cameras to develop an effective solution to the predicament of social distancing.

Even as economies are opening up and face-to-face meetings are now being allowed, remote productions will still be an essential part of the production industry. Businesses can create more content with this method. Some of our clients have found it challenging to film at the moment due to continuously changing procedures. Government announcements about the current pandemic across the globe have and will continue to impact business. Here at Xpression Video Productions, we are working closely with our clients to come up with new video solutions for their marketing plans. That way, they don’t feel derailed by the changes.

A silver lining to the Coronavirus pandemic is that we now have an excuse to get personal. As the lines between business and home life start to blur, people are enjoying getting a peek into their colleagues’ lives. It’s refreshing to strip away some of the polish of corporate communications and remind audiences that the people running businesses are human, too. While businesses should still maintain professionalism, they don’t have to be afraid to show a slice of their home life.

If a company is concerned about revenue, there is no need to splurge on a full three-camera production with studio lighting just to get their message out in an engaging way. Using branded graphics templates, PowerPoint slides, and webcam best practices, production companies like ours can help businesses produce polished videos remotely, with less expense and maximum efficiency.

We truly believe there will be more opportunities for remote and global productions for three reasons:

a. They are more efficient in terms of time and cost

b. They deliver better quality with local crews

c. They have a broader range of stories overall, which aren’t just the same old productions that brands tried in the past

Our honest opinion is that half of the businesses across various industries will go back to the way things were. This is because there will be plenty of agencies looking to put people back on planes right away so they can travel and meet face to face. But, we do believe that remote and global productions are here to stay simply because it’s always going to be more efficient. We’ve seen results already that are better quality than we’d ever imagined.

3. Simpler productions

In connection to remote production, businesses realize that what’s more important for consumers is the message their videos are trying to send. With more straightforward productions, consumers are going to focus more on what businesses are trying to say. People filming via Skype and Zoom shifted the market’s expectations from studio-quality backdrops and lighting to simpler setups. Even when higher productions become possible again, consumers will more likely learn to focus on the message rather than the aesthetics. This works well for small businesses. They can compete with more prominent brands with better messaging and simpler surroundings.

As video production experts, we think simpler productions will bring benefits to our business. This means less overhead on equipment or other production resources. Thus, putting more money in our pockets. Perhaps we could invest a little more in a great script-writer that will, in return, bring more effective results. After all, today’s client is more focused on a powerful message as opposed to the quantity and size of the production. That said, there is every reason to think that we will happily bring back certain roles and team sizes when necessary. But, the reality is that after a year of doing without, many crew members and talent have learned new skills that reduce the need for additional team members.

Our final thought

We think many in the industry will continue to adapt to the leaner side of productions once the pandemic is over. We expect many will continue to produce more video with less while welcoming back the extra helping hands when and where it makes sense. Production companies have now realized less is just as effective and will continue to scale down on size and costly equipment.

In our opinion, this is a positive matter for the upscale production studio that up until now had much more overhead due to production expenses. Seeing that clients are willing to accept less production overhead for the same underlying value is a bonus moving forward. At the end of the day, it’s not so much about the aesthetics but more so about the message behind the video. While we’re greatly looking forward to getting back to the studio, we can now be more nimble and produce more video no matter where we’re located.

If you are looking for a video production studio based in Toronto, ON, then reach out to us at Xpression Video Productions. We provide creative and effective videography solutions. We use state-of-the-art equipment with inspiring editing techniques to create your ideal video production. With expert planning and intuitive thinking, we take pride in our ability to realize our client’s vision and needs. With over twenty-five years in the industry, we continue to adapt to trendy editing styles that matter and leave an everlasting impression behind. Our video shooting and editing concepts are a reflection of our belief in a more cinematic and documentary approach. We began our journey capturing weddings and continue to adapt to the new trends that appeal to couples today. However, weddings alone just didn’t cut it for us. Our love for innovations and eagerness for new adventures urged us to explore other avenues and challenges in the corporate and marketing world. We offer services like wedding videography, special occasion videography, corporate and event videography, real estate videography, funeral videography, video transfers, and duplication services. To learn more about the services we offer, please click here. To get in touch with us, please click here.

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