Why Real Estate Agents Should Use Video In Their Marketing?
Increase sales by producing high quality videos for your website
Videos are a significant part of everyday life in the twenty-first century. Think about it. Videos entertain us, inform us, warn us, and help us understand way better than, say, a brochure or other forms of instruction and information delivery.
Take the real estate sector. According to the National Associations of Realtors technology survey done in 2018, about thirty-eight percent of agents reported using videos in their marketing.
Thirty percent said they didn’t use video marketing. And thirty-two percent reported that they don’t use video marketing now but plan to in the future.
Similarly, stats show that eighty-five percent of buyers and sellers prefer to work with a real estate agent who utilizes videos in their process, and homes listed with videos get four times the inquiries when compared to homes listed without. Additionally, including video in emails doubles the click-through rate and reduces opt-outs considerably.
Videos help show the product, instead of just telling it
The thing is, videos have a profound effect on marketing, generating more leads, and selling homes faster because they go a long way towards helping consumers see what brands have to offer without investing time in going to the place of sale. Moreover, videos really are the next best thing to a face-to-face meeting.
Videos also convey more information quickly to viewers than reading a property listing description or scrolling through a photo slideshow ever could. At the push of a play button, your viewers can get a feel of the home’s rooms, property layout, as well as get a sense of the neighborhood.
Costs vary depending on the factors that matter to you
Costs for our high-quality video production services tend to vary depending on a variety of factors. Generally speaking, shooting starts at $100 per hour, editing at $75 per hour, travel is $0.59 per km for the round trip, and additional expenses for voice-over production, music licensing, and actor fees are billed at cost. This said we shoot large properties up to 40,000 acres in a single day and smaller properties, such as a residential home, even quicker and understand that as each home is different, there’s no easy way to package videography into neat pricing bundles.
Get your free estimate now!
The number of labor hours will vary for each job. Thus we usually have a conversation with you about what style of video you’d like and answer questions about the size and location of your listing. Once we have a general idea, we can give you a good-faith cost estimate.
Video Marketing For Real Estate Agents
At Xpression Video Productions, we offer comprehensive video production services that can catapult your real estate business to a new level of success. We cover all your marketing needs from property listings, open house exclusives, profile videos, client testimonials, neighborhood videos, tip videos regarding market conditions, and educational videos. Choosing to go with one of our video services ensures your clients know what they are getting into even before they personally view the property you have for sale.
For real estate marketing videos that are dynamic, creative, and convey your confidence, expertise, credibility, and sincerity, reach out to our team by calling us at (416) 320-9001 or visit our website at www.xpressionvideo.com for more information.
Xpression Video Productions is a professional wedding and event studio that specializes in capturing your special moments on film. Our team comprises creative storytellers who excel in capturing the artistic look and feel of your event. Moreover, we produce videos that stand the test of time. Some of the video services we offer include wedding videography, corporate and event video production, real estate videography, and much more.