Video marketing is one of the most popular and effective forms of marketing today. However, many businesses struggle to create videos that are both creative and effective. In this blog post, we will discuss some tips on how to make your marketing videos more creative. By following these tips, you can create videos that are both interesting and engaging for your audience!

It's much more difficult to come up with a creative video concept than it is to determine how much money you'll need or how many people you'll reach. Developing excellent content is an important exercise that helps you stretch your creative muscles.

Here are five stages to follow while developing the greatest video for marketing your business.

1. Start with a story

The key to a successful video is to start with a story. What are you trying to say and how can you best communicate that through video are stepping stones to a successful video. Once you have the story in mind, it will be much easier to come up with creative visuals and concepts that will help to tell that story.

If you're struggling to come up with a story, try thinking about your customer's journey. What are they looking for and what problem are you solving for them? Videos don't have to be strictly promotional – they can also be helpful or informative as long as there is a clear takeaway for the viewer.

You've already spent time and money getting a video together. Make a list of what you want to accomplish when the video is finished. Here are some ideas for further inspiration:

• Who is your target audience?

• What do viewers need to know?

• What do you want viewers to do after watching the video? What is your call to action?

• Where will viewers find this video?

• What words do you want viewers to associate with the video? What feelings will they have about your brand?

If you have any audience data, whether, from internal reports or simply social analytics, these will help shape your answers. Any wider marketing goals for the business will also assist in defining your objective.

2. Use humor

Not all marketing videos need to have a serious tone in order to be effective. Sometimes, using humor can help you to get your message across in a more engaging and memorable way. However, it’s important to make sure that the humor is appropriate for your brand and target audience.

If you decide to go down this route, it’s best to have a clear idea of what you want the video to achieve before starting production. Are you looking for viewers to laugh and share the video with their friends? Or are you trying to create a more light-hearted and entertaining video that will introduce people to your brand?

Once you know what you want, it’s time to start brainstorming funny ideas and concepts. A good way to do this is by researching online and looking over some of the past successful videos in your industry. A great place to start with is Youtube. Youtube provides a wealth of video material that may assist you in developing a concept or two. You'd be surprised at the amount of humorous marketing content available on the internet.

When trying to develop a humorous concept avoid the same cliche jokes that have been overused. Jokes about people getting hit in the head with a frying pan, dogs chasing cars, and alike may be funny to you but are not likely to make your target audience laugh. Be sure to think about your target market and what will appeal to them specifically.

For example, if you are targeting a younger demographic you could incorporate popular trends or internet memes into your video content. If you’re aiming at an older demographic then traditional jokes and slapstick humor might work better.

Once you have a concept in mind it is important to storyboard the video before filming begins. This will help to ensure that the humor comes across well on screen and that all of the necessary shots are captured.

3. Be creative with your visuals

You've heard the adage. "A picture is worth a thousand words." It's become a cliche, yet it holds true. The significance of images is based on the fundamentals of human psychology: non-verbal communication accounts for 93 percent of all communication. What we encounter on a daily basis has a significant influence on what we choose to do.

The importance of visuals extends to marketing as well. The use of images has a big impact on how others perceive a company. Visual content, furthermore, has been shown in neuromarketing studies to enhance involvement.

When it comes to creating visuals in marketing videos, there are a few strategies to keep in mind:

Make use of the psychology of color to your advantage

The psychology of colors and color meanings can have a significant influence on people's behavior and decision-making. Individuals make subconscious judgments about others, places, or goods in a matter of seconds or minutes. Color has an impact on this first impression. This information is not lost on marketers and businesses. They understand that certain hues, tints, tones, and shades elicit a response from people and encourage them to take action. This impact is both subtle and profound.

Brands use color in their logos, packaging, signage, and advertising to influence customers to buy on impulse or choose their product or service over a competitor's. The color schemes on your website should reflect a unified brand image, including foundation and accent hues. Colors should be uniform yet evocative of the emotions behind your brand.

The fact is that there are no “best” marketing colors. It all depends on the brand image you want to project, whether it's strong, sophisticated, friendly, dependable, or creative. The decision is yours. One thing is certain. Every taste, fashion, and feeling has its own color profile.

Use Shapes – Not Just Squares

With the rise of flat design, it's easy to fall into a trap of using basic squares as the foundation for your entire website. Sure, this may give you a clean and streamlined look that eliminates distractions and keeps things tidy, especially for mobile users.

Curves and eye-catching designs, on the other hand, provide visual flair in a world of uniform color blocks. This may help you keep your viewers attention and persuade them to play through your video content.

When thinking visually creatively, it's okay to think outside the box. Sometimes new refreshing shape designs can really add to the overall look and feel of your video production.

Use Contrasting Colors

To create a more contrasting, vibrant, and dramatic impact on an artwork or video, triads and contrary colors are employed. If you think they're too bright or stark, try pairing them with colors and tints of the original hue that are more complimentary.

Using contrasting colors as part of your visual appeal is a great way to grab attention, but it can also be used to direct the viewer's attention to where you want it. Color has a lot of visual effects on people, so it's important to use it in a way that will support your video's message.

Creative Lighting

Lighting is another way to add creativity and visual interest to your videos. You can use shadows to create depth and mood or experiment with different light sources to get interesting effects. Try using backlighting or side lighting for an added layer of dimensionality. How you light your scene will greatly affect the overall look and feel of your video.

Camera Movement

Adding camera movement can also help to make your videos more interesting. You can use panning, tilting, or zooming to create a sense of motion and to keep the viewer's attention focused on the important parts of the scene. Be careful not to overuse camera movements, though; too much motion can be dizzying and distracting.

Use People

Yes, you heard it right. Using people to create an element of storytelling can be a great way to make your videos more creative. You can interview people, have them act out scenes, or even just show them going about their day. People are interesting to watch and they can help to add a human element to your videos. Even seeing an image of a person's face might build an emotional connection with your viewers.

Use Props

Props can also be a great way to add interest and creativity to your videos. You can use props for interviews, product demonstrations, or just as general background filler. Be sure to choose props that are relevant to your topic and that will help convey your message effectively.

Music

Although music isn't a visual element, it does influence the overall mood of your film. Choose music that reflects the mood you want to convey and will assist you to create more emotionally engaging visuals for your viewers.

Combine Text and Imagery

Infographics are much more effective when trying to convey a message or provide a statistic to your viewer. Video content with appealing typography and motion graphics can garnish a viewer to hang on and watch your video until the end. Graphics and motion graphics can also be used to great effect in order to set the scene or introduce a character. When used correctly, they can help to create a more immersive experience for your viewers.

Text and imagery are the perfect ingredients to complement a video message and inform the viewer of the pros and cons. They are also narrative functions, telling stories about people or things. When thinking visually creatively, think of graphics as your saving grace.

4. Keep it short and sweet

When creating a concept it's important to keep your marketing video short and sweet. In other words, get to your pain points and benefits immediately. Avoid dragging out your video and losing the attention of your viewers. People are busy and they don't have time to watch long videos that don't offer value.

Some marketers are discovering that keeping videos "short and sweet" is usually more effective than investing time and money into a complicated production. Despite the fact that certain statistics show that viewers prefer videos shorter than 3.5 minutes, others claim that video finish rates plummet dramatically after 30 seconds.

5. Make it relevant to your audience

Your marketing video should be relevant to your audience. What are they interested in? What do they want to know more about? Tailor your video content to speak directly to them. It is vital that you do your research and learn more about your audience's needs. Aim your focus to their wants and needs, and you're sure to create an effective video.

Relevant marketing videos not only help generate leads, but they can also help increase brand awareness and even sales. The key advantage of producing relevant video content is that it will pique and narrow your audience's search for resolution. People don't want to waste their precious time looking over video content that doesn't matter to them. However, creating short and to the point marketing videos that resonate with your viewers will have a greater impact on retention and conversion rates.

6. Add a call to action

Finally, every successful marketing video should have a call to action. This could be anything from subscribing to your channel, downloading an ebook, or even just visiting your website. CTAs should be clear and concise so that viewers know exactly what you want them to do.

A call to action can be done sporadically throughout the video to entice your viewer. For example, if you're promoting a new product, you could have a demonstration video with a CTA to purchase the product throughout the entire demonstration.

There really is no rule as to how you should display your call to action. The more creative you can be, the better. Be sure to have your call to action stand out. Again, think visually creatively!

Creating a marketing video doesn’t have to be difficult. By following these simple tips and tricks, you can create a more creative and entertaining video that will help introduce your brand to new viewers. If you’re looking for a Toronto video production company to help with your next project, contact us today! We would be happy to assist you with your next marketing project.

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