With an increasing number of consumers looking to get to know the businesses offering them goods and services, the more urgent it has become to create company biography videos. Video bios or biographies are engaging means of connecting people to your company brand. By seeing the emotions and expressions of your team members and customers, viewers feel a sense of familiarity and trust in your organization. With that emotional investment, you can get more people, both internally and externally, to support your organization and help it grow.

Marketing through company profile videos gives your prospective customers a sneak peek behind the scenes. It also enables you to humanize your business and connect directly with your target audience. These videos can also be used to teach your audience how you do business, demonstrate your expertise and knowledge, and to showcase your products and services.

Bio videos allow you to tell your story, showcase your business, and build relationships. They enable you to form relationships in a way that isn’t possible through text alone. These videos also help people feel like they know you as they can trust you, and build a connection with you in an online world.

Creating a Company Biography Video

The first thing you need to do when producing a bio video is getting to know yourself and how you plan to portray your products and service to others. This step is all about research and putting your ideas on paper first, before filming anything. Brainstorming and creative thinking are crucial requirements to ensure you have an engaging and fresh video to represent your business.

Before you schedule your video shoot, make a list of predetermined questions, and share them with your creative team. This will help them plan what to say and get the most out of their interviews.

Explain the role of your team to each participant in your video production process. Titles can be confusing, especially to people outside the organization and those who have not been a part of video production before. 

To get the most out of your subjects in the film, make sure to ask them questions that will derive useful information. To give you an idea of what questions to ask, we’ve listed a few examples under different categories below:

Their role in the company:

1. What is your role?
2. What are your day-to-day activities like?
3. What are the problems you help clients solve?
4. How long have you been working here?

Their opinions about their work:

1. What makes you unique for this role?
2. What do you love about your job?
3. What’s the most fulfilling part of your job?
4. What kind of experience do you want to create with customers?

Their life outside work

Here you can ask conversational questions that describe your team’s personal life. For example,

1. Do you have kids?
2. What are your hobbies?
3. Did you or do you dream about hiking to Mount Fuji?

Expressing passions and hobbies can help build connections with potential clients whom you’ve never even met before.

What should you avoid including in your bio videos?

A video bio is not a video resume, so don’t list things like your experience and credentials. Video bios are an opportunity to demonstrate your thought-leadership, your point-of-view, and to communicate what you believe and how you deliver value.

When you speak, remember to be yourself. Exude your real personality so that people can feel comfortable with you. Avoid coming off as stiff or rehearsed. Your bio video provides an opportunity for you to build emotional connections with your viewers. You can only do that by letting people get to know the real you.

When should you consider creating company about/bio videos?

Eventually, every business will have a bio video. However, right now, while the concept of video bios is new, it’s essential to take advantage of this method and use it to stand out. If you already have a bio video, go through its content again and to see if it is still relevant. If you feel that your message on a bio video is no longer up to standards with your audience and competition, then you will know it’s time to refresh your video.

To create the best corporate biography videos in your industry, reach out to Xpression Video Productions. We offer leading videography services in Toronto and the rest of Ontario. With over twenty-five years of experience in this industry, we continue to adapt to trendy editing styles that matter and leave an everlasting impression behind. We originally started filming and producing wedding videography in Toronto and other special occasions, but we recently expanded into video production for businesses and real estate projects.

For more information about our services, please visit our website, or get in touch by calling us at (416) 320-9001 for an appointment, or filling out our contact form by clicking here! 

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